Opinion – Cricket needs more equitable spread of fixtures
According to Lawson Naidoo, former chair of CSA and a former director of the International Cricket Council, the ICC has looked on as T20 has pushed bilateral cricket out of
Opinion
Opinion – 10 trends shaping the future of stadiums
Cox Architecture has a portfolio that includes Optus Stadium in Perth, Jakarta International Velodrome, Allianz Stadium in Sydney and Rod Laver Arena in Melbourne. Sportbusiness.com caught up with directors Alastair
Opinion – How AI is transforming sports betting and streaming
Luka Pataky, Senior Vice-President of Automated Content at Sportradar, details just some of the early stages of AI’s move into sports betting streaming. Artificial Intelligence is the topic of the
Opinion – Shaping the live fan experience
This piece first appeared on the UK Sport Industry Awards platform. As the sports industry heads into 2025, the concept of the fan experience is more diffuse than ever before. Different
Opinion – The big three ways in which Gen Z fans differ to Millennials
Toby Clark is a Planning Director at sport and entertainment marketing agency Sport UNLIMITED. The next generation of sports fans look very different to us. When I say “us”, I
Opinion – What lies ahead for women’s sports post-World Cup fever?
Playmakers Sponsorship & Marketing Managing Partner, Seishane Leshaba, and Nielsen Sports South Africa Managing Director, Tumelo Selikane, pose this question, ahead of the 2024 sports year. Dubbed the ‘Year of
Opinion – Editorially-led social content – the backbone to your marketing strategy
Fans can get access to sport when and whenever they want; the four-year wait between watching the world’s biggest tournaments on the family TV is a thing of the past.
Opinion – The vertical video opportunity
Robbie Spargo, the Director of digital content agency Little Dot Sport, discusses the fast-moving vertical video space and shares some first-hand tips on how to get the most from your shoots. Video
Opinion – Does sport have a legal basis to collect performance data?
Mike Jones, Senior Associate at Harbottle & Lewis, argues that there are increasing opportunities for rights-holders to commercialise performance data in clever and innovative ways. But he also warns of
Opinion – Sports media’s ‘multi-polar’ world
Streaming isn’t killing the traditional sports television powerhouses. Instead, a new world of multiple sports video platforms has emerged, says sportbusiness.com Asia-Pacific editor Kevin McCullagh. The simplest thinking around the