Opinion

Opinion: Why 2020 Became the Year for Sports Comms

The coronavirus and ensuing lockdown has had a major impact on the world of sport, with events cancelled, postponed and moved across the spectrum. These tidal shifts in the sport industry, and the importance of clear information, have placed a greater value on communications. Here, Scott Branch, Business Director, CSM Sport & Entertainment discusses why and what …

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OPINION: Sports Are Ready for Post-COVID Fan Support

Roger Duthie, Independent Senior Advisor at Leverage Marketing Advisors and former Head of Global Sponsorship at Emirates, tells sportbusiness.com how sponsorship exposure has been strong during sport’s return and why it’s time for a focus to be placed on the safe return of fans to stadiums. Prior to the COVID lockdown, Major League Baseball’s Spring …

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Don’t forget the athletes

Leena Singarajah, Executive Vice-President at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food chain are getting a fair share of revenues. The plight of athletes during the Covid-19 pandemic has been overshadowed by the focus on media rights …

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