The coronavirus and ensuing lockdown has had a major impact on the world of sport, with events cancelled, postponed and moved across the spectrum. These tidal shifts in the sport industry, and the importance of clear information, have placed a greater value on communications. Here, Scott Branch, Business Director, CSM Sport & Entertainment discusses why and what …
Opinion: Why 2020 Became the Year for Sports Comms Read More »
Roger Duthie, Independent Senior Advisor at Leverage Marketing Advisors and former Head of Global Sponsorship at Emirates, tells sportbusiness.com how sponsorship exposure has been strong during sport’s return and why it’s time for a focus to be placed on the safe return of fans to stadiums. Prior to the COVID lockdown, Major League Baseball’s Spring …
OPINION: Sports Are Ready for Post-COVID Fan Support Read More »
Leena Singarajah, Executive Vice-President at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food chain are getting a fair share of revenues. The plight of athletes during the Covid-19 pandemic has been overshadowed by the focus on media rights …
One of the few positives to emerge from 2020 has been the innovation displayed by some of the industry’s more forward-thinking players, and here Cape Town-based PT SportSuite CEO Rich Cheary takes a look at some of those innovators. Catapult Sports When it comes to innovation, those who consistently strive for improvement, day-in and day-out, will …
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