Opinion – Editorially-led social content – the backbone to your marketing strategy
Fans can get access to sport when and whenever they want; the four-year wait between watching the world’s biggest tournaments on the family TV is a thing of the past.
Opinion
Opinion – The vertical video opportunity
Robbie Spargo, the Director of digital content agency Little Dot Sport, discusses the fast-moving vertical video space and shares some first-hand tips on how to get the most from your shoots. Video
Opinion – Does sport have a legal basis to collect performance data?
Mike Jones, Senior Associate at Harbottle & Lewis, argues that there are increasing opportunities for rights-holders to commercialise performance data in clever and innovative ways. But he also warns of
Opinion – Sports media’s ‘multi-polar’ world
Streaming isn’t killing the traditional sports television powerhouses. Instead, a new world of multiple sports video platforms has emerged, says sportbusiness.com Asia-Pacific editor Kevin McCullagh. The simplest thinking around the
Opinion: Let Audience Lead – How to Succeed in a Content Landscape
Content might be a buzzword, but when it comes to connecting brands and audiences, it really is king. Sports content studio Cut Media have racked up hundreds of millions of
Opinion: What Brands Can Learn from ‘Drive to Survive’
Netflix’s Drive To Survive has boosted F1 to a new level. With sponsorship opportunities and viewership both continuing to rise, Business Director at We Are Social Sport, Andrew Boyers, explores how injecting
Opinion: The Power of B2B Sponsorships
Matt Kiernan, Associate Director at rEvolution, explores how and why best practice B2B sponsorships provide an effective way for brands to touch their focused target audiences and drive business results. Over
Opinion: Should Sport Exert its Influence in the Face of Political Adversity?
Following Russia’s recent invasion of Ukraine, sport has been pulled into a political landscape. Head of PR at Mongoose, Amelie Hawkins, explores how the sport industry has influenced wider society
Opinion: Making the Most of Athlete Appearances
Robbie Spargo, Director of digital content agency Little Dot Sport, provides some tips on how to make the most of your shoot time with elite level athletes. Access to athletes is
Opinion: How Marketers Can Tap into Female Fanbase
Lee Gibbons, Managing Director of Sport UNLIMITED, part of UNLIMITED, discusses female fandom in sports and the insights that can be gleaned from a scientific approach. What motivates females to