Opinion: Our Voices Will be Heard
Mark McKenzie, a 21-year defender for Belgian football club KRC Genk and co-host of the new “Orange Slices” podcast, discusses the importance of athletes finding a greater voice in a …
Opinion
Opinion: Why Knowledge Management Matters
Lukas Zajancauskas, Director of Strategy and Business Development for Content Arena, says sports organisations are beginning to move away from a ‘Fort-Knox’ mentality to sharing and organising data internally. Knowledge …
Opinion: Democratising Sport After Covid
The coronavirus pandemic has forced sport to confront some inconvenient truths and once again highlighted the disparity between elite and grassroots sport, says Mike Emery, CEO of Joymo.tv – a live …
Opinion: The Rise of the Collaborative
Brian Bolten, a 25-year sports and entertainment marketing veteran, discusses his vision for the future of service companies within the industry. The year 2020 (and continuing into 2021) has obviously …
Opinion: The Future of Athlete Endorsements
Yao Williams, Head of International at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to …
Opinion: What CEOs Need to Know Before Joining a PE-Backed Sports Business
Simon Cummins, partner and head of the global sports, gaming and media practice at executive search and talent consulting firm Odgers Berndtson, discusses some of the tensions involved in working …
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Opinion: A Year of Self-Reflection for the Industry
Matt Vandrau, Group Chief Executive, CSM Sport & Entertainment, says one of the biggest changes brought about by last year’s pandemic was the reappraisal of rights values by clients. The …
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Opinion: Why 2021 Consumer Behaviour Presents an Opportunity for Sport
Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a …
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Opinion: The Year When Sport had to Act on Diversity and Inclusion
Tony Simpson, Partner and Head of Sport at board advisory firm Savannah, looks back on a year in which sports bodies had to take a long, hard look at their …
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Opinion: The Battle for Fan Retention in the Covid-19 Era
Steve Madincea, Co-Founder and Managing Partner at Fantastec, discusses ways rights-holders can turn to emerging technologies to engage fans at a a time when stadiums are closed and live viewership is falling. Live sport …
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