Sport Industry

Cricket South Africa announces partnership with LootMogul


Cricket South Africa has announced that it has concluded a partnership with sports technology platform LootMogul.

LootMogul is an “athlete-led sports technology platform that is powered by regenerative AI, multi-player blockchain mini-games, e-commerce shops for brands and athletes, virtual real estates, training academies, and digital collectibles with In-Real-Life (IRL) rewards (e.g., Live Events, Merchandize, Players etc).”

“This is a leap into the future of cricket,” said CSA Chief Executive Officer, Pholetsi Moseki. “It is not just about enhancing the game; it is about revolutionising the fan experience. By leveraging advanced technologies like digital twins and immersive gaming, we are pioneering a new chapter in cricket, offering our fans around the globe unprecedented ways to engage with their favourite sport.”


CSA says the collaboration will help cricket’s governing body harness the potential of technology to revolutionise the cricket experience for fans.

“The global sports landscape is undergoing a seismic shift, thanks to technological advancements,” said a CSA statement. “From AI and data analytics to virtual reality and blockchain, these innovations are redefining how sports are played, consumed, and experienced. Fans are no longer passive spectators; they are now active participants in a digitally-enhanced sports world. This evolution is evident in various sports, from football’s use of video assistant referees (VAR) to basketball’s adoption of advanced analytics for performance improvement.”

“We are thrilled to partner with Cricket South Africa, one of the premier nations in the cricket world,” said Raj Rajkotia, CEO and Founder of LootMogul. “With our digitalised real-world assets and gaming strategy, we aim to enhance global fan and brand engagement while creating a whole new revenue stream for all stakeholders. This is a game-changing partnership with CSA.”

The CSA-LootMogul partnership will use technological advancement to attempt to bring a new dimension to cricket. Digital twins of South African stadiums will provide fans with a virtual experience of being at the heart of the cricket action, whilst interactive gaming platforms will enable fans to engage with the sport beyond live matches.

“The fusion of real-world assets with digital innovation allows fans to experience the game in ways previously unimaginable,” continued the statement. “From exploring virtual replicas of iconic stadiums to interacting with digital avatars of their favourite players, the boundaries between the physical and digital worlds are being blurred, offering a holistic and immersive cricket experience.”

The partnership launches with the start of India’s tour of South Africa.

More like this