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eLaLiga Santander Lands in South Africa

eLaLiga has announced the tournaments that will be part of their international project for the 2021/22 season.

Thirteen online competitions in countries around the world, under the title “Beat the Best”, and two Challenges in China and the United States, will spearhead a strategy to continue growth of the eLaLiga brand outside of Spain.

South Africa becomes the first African country to host the Beat the Best tournament, which will take place between 31 January and 3 February. The winner will meet Meta Mike in a final to become the best amateur player of the country.

These tournaments started in December 2021 and will take place until May 2022. They will feature amateur players fighting it out to earn the top spot and earn the chance to play against an influencer from their own country.

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This format follows the lead of the 20/21 eLaLiga Fan Cup, which attracted 21,000 registered players and generated three million impressions on social media, the first step in the internationalization strategy developed by eLaLiga.

“The eLaLiga Fan Cup was the first project to take the good work developed at national level beyond our borders. Although we had to make changes to the project due to the pandemic, we were able to complete the tournaments in all proposed countries and lay the foundations of our international strategy, which will this year continue with two very ambitious projects: ‘Beat the Best’ and ‘Challenges’ in China and the United States,” said Alfredo Bermejo, Director of Digital Strategy at LaLiga.

Sport Industry Group
Sport Industry Group

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