Sport Industry


The Judging Panel will be made up of an independent Chairperson, Judging Co-ordinator and a minimum of 24 industry experts across the various disciplines.

Nomsa Chabeli

GM - Brand & Marketing, MTN

Andra Nel

Marketing Manager: Brand & Purpose, KFC

Jaco Beukes

CEO, Sail

Andy Sutcliffe

Managing Partner, Ignition Consult

Diane Wilson

CEO, Integer Hotspot

Dylan Pugh

Managing Director, Sport Industry Group (UK)

Dylan Rogers

Sports Editor & Presenter, Hot FM

Tumelo Selikane

Managing Director, Nielson Sports

Tshiamo Tladi

Strategy Director at Accenture Song

Sylvester Chauke

Chief Architect, DNA Brand Architects

Gcobani Bobo

Former SA Rugby Player & Sports Personality

Clinton Van Der Berg

Head of Communications, Supersport

Grant Hillary

Retail Director, Accenture Song

Pawel Weszka

PhD – Director: PR & Communications - NBA Africa

Nomsa Mahlangu

Senior Director of Sport, UJ

Lindsey Rayner

Managing Director, Machine

David Sidenberg

CEO, BMI Sport

Cindy Poluta

Sports Radio Presenter

Dr Jaco Pienaar

Chief Knowledge Officer, PEAR Data Insights

Nqobile Ndlovu

Sports Business Researcher & Writer, Cash ‘n Sports

Braam Wessels

Senior Manager: Sponsorships, Telkom

Mac Masina


Felix Kessel

Creative Lead, WPP Team Liquid

Sarah Gooding

MD, WE Communications

Shane Wafer

Attorney, Javelin Sports Consulting

Samuel Fadele

Head of Games, Planning & Strategy, Nigerian Olympic Committee

Nikki Belford

Group Sponsorship Manager, Hollard

Steve Martin

Global CEO, M&C Saatchi

Liz Ellen

Founder, Livida Sport (UK)

Viveen Taylor

Director of Equality Diversity and Inclusion, Sport England

Liesel Jolly

Women’s Football Lead: Sponsorship Marketing, VISA (UK)

Nonjabulo Ndwandwe

Carling Black Label Brand Manager, SAB

Stella Heyns

National Marketing Manager - The North Face

Mark Rowles

Head of Marketing, Osiris Trading

The Judging Process – for all entries except for Agency of the Year and Emerging Agency of the Year

Round 1

The first round of judging will take place on the 8nd and 9rd of November after which the shortlists will be announced.

Round 2

The second round of judging will take place on the 13th to the 15th of November where the panel will judge the shortlists.

As part of this round of judging, the independent Chairperson and Judging Co-ordinator may seek additional clarification from entrants.

Questions may be sent to the entrants in advance of a short video-call that may cover questions on more than one entry.

Round 3

The Independent Chairperson and Judging Co-ordinator will collate the results after the second round and may call for a third round of judging where there is no clear winner.

Judging of Agency of the Year 

Meetings (pitching sessions) by invitation will be set with the entrants in the Agency of the Year category for the week of the 17th of November.

We anticipate the Q&A sessions will take 30-45mins.

It is anticipated that the Independent Chairperson and Judging Co-ordinator will submit a number of clarification questions to be discussed in the Q&A sessions along with a short “why we should win” Agency pitch.

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