Levergy – M&C Saatchi Sport & Entertainment were once again the big winners when the 2023 Hollard Sport Industry Awards were hosted in Johannesburg on 23 November.
Last year’s Agency of the Year once again walked away with the top gong, after another highly successful year that saw it roll out compelling campaigns on behalf of the likes of Telkom, Nedbank, and the ICC Women’s T20 World Cup.
The annual Hollard Sport Industry Awards took place at the home of Gauteng horse racing, Turffontein, as the industry gathered to celebrate the ‘best of the best’ within the business of sport.
“At Hollard, we recognise the role played by sport in shaping individuals and communities for better futures. We are proud to once again highlight the incredible work produced over the last year by this brilliant and creative sector, and are inspired by what has been produced, especially when it comes to promoting women in sport. Thank you for making sport possible and for fostering those important relationships that connect sport and business,” said Hollard’s new Chief Marketing Officer, Hazel Chimhandamba.
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Not only was Levergy named Agency of the Year for the second consecutive year, but it also walked away with nine other awards, including Campaign of the Year for their Telkom ‘Stand Tall’ campaign, which also won Best Event or Competition Sponsorship and Best Team or Individual Sponsorship, whilst there was a related win in the Brand or Sponsor of the Year category, for Telkom Netball and Gaming.
Levergy’s other wins were Best on Social and the Communications Award for their ICC Women’s T20 World Cup work, and for two pieces of work for Nedbank – Social and Environmental Impact Award for Nedbank Runified for Mental Health, and the Tech Innovation Award for the Nedbank Golf Challenge Virtual Country Club.
Event of the Year went to SS Network for Netball World Cup 2023, with this tournament bringing exciting games, elite athletes and widespread media coverage, and delivering the tournament’s most successful commercial programme ever.
The audio visual awards were dominated by specialist sports and entertainment storytelling outfit T&W, which walked away with Audio Visual Content of the Year Award for ‘Down: A Comrades Story – a commemorative piece about ‘The Ultimate Human Race’ and the Sports Promo or Advert of the Year for ‘For South Africa’ , a series of TV spots offering viewers intimate interviews with Springbok rugby players in the build-up to the World Cup.
Winning the 2023 Active and Wellbeing Award was the ABSA Run Your City Series, which was launched in 2021 to “promote inclusivity and a healthy, active lifestyle”, with this series of races now run in five cities.
The African Excellence Award went to SuperSport and Playmakers, who together pioneered an innovative fan engagement campaign to mark the 2022 FIFA World Cup. Their ‘Sounds of the World Cup’ campaign engaged with over 70 million African football enthusiasts and also secured them the Best Experiential Marketing Campaign Award.
Other winners on the night included the Fan Engagement Award going to Dialogue Communications for driving RWC2023 #bokfridays and bringing the tradition of wearing green and gold on Fridays back to life, whilst the Sports Organisation of the Year went to Lions Cricket, in partnership with consulting and creative studio, Migration.
There were also five special awards handed out on the night.
Sport Lifetime Achievement Award went to former South African Paralympic boss and former Head of Sponsorships at Nedbank, Andy Scott.
Sport Personality of the Year was awarded to ‘superfan’ Mama Joy Chauke.
Sport Lifetime Community Award was presented to Hannes van Niekerk, CEO of the Ernie Els and Fancourt Foundation.
The winner of the Sports Broadcaster of the Year for 2023 was SuperSport presenter Motshidisi Mohono.
The Leadership in Sports Business Award went to BMI Sport Info’s David Sidenberg.
Below is a list of all Hollard Sport Industry Award winners, which you can also get at https://sportindustryawards.co.za/.
2023 Hollard Sport Industry Awards Winners:
AGENCY OF THE YEAR
Levergy – M&C Saatchi Sport & Entertainment
ACTIVE & WELLBEING AWARD
Absa Run Your City Series – Playmakers Sponsorship
AUDIO VISUAL CONTENT OF THE YEAR AWARD
Down: A Comrades Story – T+W
BEST ON SOCIAL
ICC Women’s T20 World Cup Turn it Up – Levergy
BRAND OR SPONSOR OF THE YEAR sponsored by Hollard
Brand Telkom Netball and Gaming – Levergy
CAMPAIGN OF THE YEAR sponsored by MTN
Telkom Stand Tall – Levergy
ICC Women’s T20 World Cup Turn it Up – Levergy
EVENT OF THE YEAR AWARD sponsored by Betway
Netball World Cup 2023 – SS Network
EVENT OR COMPETITION SPONSORSHIP AWARD sponsored by iToo Special Risks
Telkom Stand Tall Netball WC 2023 – Levergy
EXPERIENTIAL MARKETING AWARD
SuperSport – Sounds of the World Cup – Playmakers
FAN ENGAGEMENT AWARD – sponsored by Ticketpro
RWC2023 #bokfridays – Dialogue Communications
SOCIAL AND ENVIRONMENTAL IMPACT AWARD
Nedbank Runified for Mental Health – Levergy
SPORTS ORGANISATION OF THE YEAR
Lions Cricket – Migration
SPORTS PROMO OR ADVERT OF THE YEAR AWARD
RW 2023 – T+W
TEAM OR INDIVIDUAL SPONSORSHIP OF THE YEAR sponsored by Disney/ESPN
Telkom Stand Tall Proteas – Levergy
TECH INNOVATION AWARD
Levergy – Nedbank Golf Challenge Virtual Country Club
AFRICAN EXCELLENCE (CROSS-BORDER) AWARD
Sounds of the World Cup – Playmakers
Sport Lifetime Achievement Award – Andy Scott
Sport Personality of the Year – Mama Joy Chauke
Sport Lifetime Community Award – Hannes van Niekerk
Sports Broadcaster of the Year – Motshidisi Mohono
Leadership in Sports Business Award – David Sidenberg