The NBA has announced a multi-year merchandising partnership with Kingdom & Co, a South African apparel manufacturing and distribution company.
The deal will see the launch of a new line of NBA-branded, sports lifestyle apparel.
Launching on 22 December, a wide range of official NBA and team-branded products inspired by South Africa’s basketball culture will be available in major retail outlets and select retailers’ online stores in South Africa. The new collection will include sweatshirts, hoodies, track pants, T-shirts, shorts and more, and is part of the NBA’s broader efforts to connect with its South African fans through basketball, lifestyle, fashion and music.
“We are thrilled to partner with Kingdom & Co to provide fans in South Africa with a way to celebrate their excitement for the start of the 2020-21 NBA season through this new line of sports lifestyle apparel,” said NBA Africa CEO, Victor Williams. “As the popularity of the NBA continues to grow across the continent, this new partnership will provide fans in South Africa with a unique way to further connect with our league and teams.”
“What a significant day it is, the launch of our very first NBA fashion range, proudly designed, sourced and manufactured in South Africa,” said Kingdom & Co Chief Executive, Du Toit Botes. “We are proud of our partnership with the NBA and our business remains committed to providing quality international brands through our local distribution and manufacturing channels in South Africa.”