NEWS
CHAMP, the DUKE Group’s newly-launched sponsorship agency, has been appointed to partner with Cycling South Africa. CHAMP has been appointed...
Martin Saaiman has been appointed President of the South African Golf Association, following SAGA's AGM in Stellenbosch on 18 April....
Levergy has appointed Zylvah Makola as the agency's new Head of Public Relations. At the same time, Rob Garden has...
Sky New Zealand has promoted Tex Teixeira to the newly-created role of Director of Live Sport Innovation and Community Engagement...
Cricket South Africa once again finds itself in the throes of a governance crisis. This, after its members' council voted...
Roc Nation Sports has added Springbok wing Sbu Nkosi to its roster of South African athletes under management. He joins...
The 2021 Cape Town Cycle Tour, presented by Pick n Pay, is scheduled to take place on the 10th of...
SASCOC has concluded a deal with Veldskoen to take on the role of 'official off-field shoe' of South Africa's Olympians...
There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Sportbusiness.com's...
Wimpy has renewed its existing partnership as national associate sponsor to Lifesaving South Africa. The sponsorship renewal sees Wimpy continue...
Extreme E, the new electric off-road racing series, has agreed a rights deal with the SABC. The deal will grant...
The governance of cricket in South Africa may be moving towards some semblance of stability after Cricket South Africa's Members'...
South African rugby fans should know shortly if the country's four main franchises will take part in the full version...
Steve Payne, Senior Vice-President of Global Strategic Partners and Business Development for media technology and services company MediaKind, explores the...
All 64 matches of the 2022 FIFA World Cup in Qatar will be broadcast live on SuperSport, after it concluded...
BIC has partnered with former football star and sports analyst Teko Modise, to launch its new Flex 2 shaver in...
Roc Nation Sports has announced the signing of World-Cup winning Springbok prop, Tendai ‘Beast’ Mtawarira. Mtawarira is the most capped...
The THIRSTI name has popped up in the sponsorship pages a fair amount recently, with the KZN water brand concluding...
FEATURES
Adidas has launched a new content campaign, which will feature a host of the sportswear giant’s athletes and ambassadors. They...
Maserati has announced David Beckham as an ambassador, enlisting the former England captain to front a new ad campaign. The...
PUMA has launched its 'Only See Great' campaign, which will see a year-long series of content with PUMA ambassadors. They...
Everton have been given the green light to develop their new stadium at Bramley-Moore. The UK government has been reviewing...
Ahead of the start of the new Major League Baseball season, ESPN Africa unveiled the latest Bob O’Connor video. Played...
A new Red Bull film brings together the world of skydiving and acrobatic flying, with indoor skydiving Vice-World Champion Maja...
As part of International Women's Day celebrations, Nike has paid tribute to a group it has crowned “The Toughest Athletes.”...
As part of their International Women’s Day celebrations, New Balance tasked Levergy to create a campaign that would have a...
Chelsea have teamed up with former player-turned-pundit Joe Cole to celebrate the creativity and resilience of Londoners throughout the pandemic....
US sports stars Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird have launched a new sports and lifestyle company...
Vodacom believes it is on to something with its Sisonke Siya Winna campaign, rolled out in partnership with agency Openfield....
The British & Irish Lions has announced a new partnership with British distillery Chase Distillery, which will become the 'Official...
Pepsi Max has enlisted Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden for a new campaign in...
In this video release from Team Qhubeka ASSOS, find out what's behind Africa's only UCI-registered WorldTour professional cycling outfit. That includes...
Two Circles have released findings from a recent digital event hosted for its UK and EMEA clients, calling for sport...
In this 'South Africanisation' of the Super Bowl, a die-hard Chiefs fan speaks of his love for the attacking flair...
Nissan’s penultimate leg of its 2021 Champions League trophy tour has seen it take the famous cup to London, surprising...
The NBA honoured the life and legacy of Martin Luther King Jr ahead of Martin Luther King day on the...
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