NTT Pro Cycling has found a new headline sponsor, in the form of performance cycling apparel brand, ASSOS of Switzerland.
From next year, the team will be known as Team Qhubeka ASSOS.
This follows the news just a few months ago that NTT would be pulling its sponsorship of the team at the end of the year.
ASSOS of Switzerland is the latest brand to head up sponsorship of the South African team, which has formerly ridden as MTN, Team Dimension Data for Qhubeka and, most recently, NTT Pro Cycling.
“To be able to recreate the team as Team Qhubeka ASSOS talks to exactly what we continue to strive for, and that is to be a purpose-led, high-performance racing team,” said Team Principal Douglas Ryder. “The last few weeks have been incredible seeing all the comments from fans in terms of how this team has connected with them in different ways. I am so happy we can continue to create hope and opportunity through our team and with the Qhubeka Charity. I look forward to welcoming new partners to Team Qhubeka ASSOS as we plan and prepare for a new season in 2021, in a world that has been so heavily impacted by the pandemic. The bicycle continues to be a tool to change the lives of so many people for commuting, for sport, for health, for freedom and access. Our team has always been about much more than victories, but we do love to win.”
Derek Bouchard-Hall, ASSOS CEO, said: “We have really enjoyed being part of this mission-driven team – Qhubeka’s slogan that ‘bicycles change lives’ could not inspire us more. And ASSOS has always been and continues to be deeply entwined in professional cycling – we were really moved by the opportunity to support the sport during the COVID crisis by keeping this important team part of the pro peloton.”
“We love the mission, the people and the challenge that comes with it,” said Roche Maier, ASSOS Board Member and Chief ASSOS Creative design Centre. “We are made in cycling and contributing to support and further develop the pinnacle of high-performance cycling is just the proper thing to do, especially in these uncertain times. Team Qhubeka ASSOS is not a traditional sponsorship, but will be operated as the lighthouse of the Assos Worksteam. Our team will be used and abused to push boundaries of product development and stress tests to yet another level.”