A real shot in the arm for the August race, as it lands three new sponsors. The organisers of the Totalsports Women’s Race have signed three new commercial partners – …
Totalsports Women’s Race welcomes three new partners Read More »
Apple has agreed a multi-year deal to develop and produce sports films and documentaries with two Nike-owned studios, according to a report by Deadline Hollywood. The content, which will be …
Jean Willers, Managing Director of Nielsen Sports South Africa, makes the case for adopting a socially-responsible approach to your sports sponsorship, because it’s not just the ‘right thing to do’, …
Opinion: Do the ‘Right Thing’… for Your Sports Business Read More »
As part of International Women’s Day celebrations, Nike has paid tribute to a group it has crowned “The Toughest Athletes.” Created with agency Wieden+Kennedy London, the athletics company’s latest campaign celebrates the …
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