Castle Lager has launched #TheBackupSquad – a collection of AI-designed Bafana Bafana fan archetypes that will offer physical rewards to followers who engage via social media during the Africa Cup of Nations.
According to Castle Lager, we all know one of these football audience members – from the ‘Bench Warmer’ to the ‘Sideline Coach’, to – most importantly – the ‘Superfan’.
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Castle Lager leveraged its AI capabilities to bring these characters to life during the continent’s footballing showpiece in the Ivory Coast.
“AI is one of the most exciting new technologies in Africa because, according to a report by McKinsey & Company, AI in Africa could contribute up to R20 trillion for the continent by 2030 – a 5.6% increase in the continental GDP,” said Castle Lager Brand Director, Wendy Bedforth. “By engaging with @CastleLagerSA on X (formerly Twitter), fans stand a chance to win throughout the tournament, but particularly when Bafana Bafana hit certain match milestones.”
