Opinion – The split personalities of rights-holders
In a time where all companies are starting to consider their social impact and purpose, Mark Lloyd, Strategy Director at Dark Horses, explores how sports right-holders are handling the sensitive
June 13, 2022
Nike and Apple team up on sports content
Apple has agreed a multi-year deal to develop and produce sports films and documentaries with two Nike-owned studios, according to a report by Deadline Hollywood. The content, which will be