Global value of sports media rights tops $60bn
The global value of sports media rights has broken the $60bn barrier for the first time, boosted by the Summer Olympic Games and Euro 2024, according to the new SportBusiness Global Media
December 3, 2024
Betway SA20 partners with Switch
The Betway SA20 has announced a new partnership with Switch Energy Drink. The alternative beverage brand has been unveiled as the league’s ‘energy drink partner’, with Switch promising “a distinct