Opinion – Shaping the live fan experience
This piece first appeared on the UK Sport Industry Awards platform. As the sports industry heads into 2025, the concept of the fan experience is more diffuse than ever before. Different
January 23, 2025
SA Rugby and Coca-Cola sign new deal
SA Rugby and Coca-Cola have announced the signing of a new four-year partnership. It’s a return to the SA Rugby fold for the drinks brand and it will see the