The Lions Rugby Company has announced that it has concluded a partnership with Kingsley Beverage, solidifying Isorade as the team’s ‘Official Sports Drink’. It’s a three-year agreement and under this
Global consulting firm Elixirr and the Vodacom United Rugby Championship have joined forces in a move the two parties hope will set a new benchmark for data partnerships in the
The ‘Two Sides’ documentary, the critically-acclaimed three-part behind-the-scenes series on the historic 2021 British & Irish Lions tour of South Africa, has been nominated for an International Emmy. SA Rugby
A sustainability project run by SA Rugby in partnership with World Rugby has won an International Olympic Committee climate action award. The project, which took non-recyclable and recyclable plastic and
The Lions Rugby Company has announced that it has concluded a sponsorship deal with international automobile manufacturer Chery, which becomes the franchise’s ‘Official Vehicle Partner’. The deal sees both brands
The South African Rugby Union has warned that it will take legal action against companies that ambush its intellectual property rights, after securing a court order restraining Eskort from continuing
Defender is celebrating Rugby World Cup 2023 with the introduction of a Limited Edition model. As worldwide partner, the exclusive set of just 23 unique vehicles have been introduced to
South African club rugby has received a significant boost, with a revived competition picking up a new headline sponsor, in the form of African Rainbow Capital. The African Rainbow Gold
Investec has struck a five-year deal to replace Heineken as sponsor of rugby’s Champions Cup. Europe and South Africa’s premier club competition has been without a sponsor since the Dutch
Young Hearts Africa has launched a sports initiative for schools to help raise awareness and funds to save those children suffering from congenital heart disease. Two of Young Hearts Africa’s
