Soto signs biggest deal in history of sport
Juan Soto has signed what is reportedly the biggest contract in the history of sport after agreeing a $765m deal over 15 years with Major League Baseball’s New York Mets.
December 11, 2024
Brand value of four IPL franchises soars above $100 million
The Indian Premier League has posted a 13% surge in cumulative brand value, jumping from $10.7 billion in 2023 to $12 billion in 2024, according to Brand Finance’s IPL 2024 report.