The Indian Premier League has posted a 13% surge in cumulative brand value, jumping from $10.7 billion in 2023 to $12 billion in 2024, according to Brand Finance’s IPL 2024 report.
Reflecting the league’s soaring popularity, four teams, namely the Chennai Super Kings, Mumbai Indians, Kolkata Knight Riders, and Royal Challengers Bangalore, have crossed the $100 million brand value milestone for the first time.
CSK – brand value up 52% to $122 million – emerged as the league’s most valuable team. According to Brand Finance’s global market research on cricket and non-cricket viewers, this growth is driven largely by the enduring appeal and influence of legend MS Dhoni.
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MI – brand value up 36% to $119 million – maintained their position as the IPL’s second most valuable brand this year. Based on Brand Finance’s research, MI recorded high scores in the ‘familiarity’ and ‘appeal’ metrics. MI brand shows resilience in spite of relatively tepid performances in recent years.
RCB – brand value up 67% to $117 million – ranks as the IPL’s third most valuable brand and the team’s success is due to its incredibly loyal and passionate fanbase, as emphasised by Brand Finance’s data.
According to Brand Finance, CSK has a ‘AAA brand strength rating’ and ‘Brand Strength Index’ score of 89.2 out of 100. KKR and MI come in as the second and third-strongest brands in the IPL, with both recording a Brand Strength Index score of 77.8 out of 100.
Meanwhile, the Sunrisers Hyderabad – brand value up 76% to $85 million – is recognised as the IPL’s fastest-growing brand. RCB and CSK also demonstrated impressive brand growth rates of 67% and 52%, respectively.
“IPL 2024 witnessed a significant paradigm shift, with four franchise brands now surpassing the $100 million mark in brand value and experiencing dramatic increases in central revenue shares,” said Ajimon Francis, Managing Director, Brand Finance India. “Digital viewership has overtaken traditional TV numbers, while domestic batters and bowlers are emerging as key performers. Does this mark a dramatic turn for the IPL, signalling a positive transformation for the league’s future?”
