The England & Wales Cricket Board took home the Creative Content Award at the recent UK Sport Industry Awards.
That’s for a piece narrated by well-known actor Stephen Fry – an emotional video that captured English cricket’s community spirit, as it looked ahead to the return of the game following the initial Covid-19 lockdown.
HAVE YOU ALSO WATCHED?: Red Bull Creates ‘Human Pinball’ Machine
Fry, a huge cricket fan, reads a poem by ECB employee Jimmy Lee, detailing everyone’s patience during the trying time, and looking ahead to the return of the sport.