The FA has launched a campaign to celebrate the 150th anniversary of the world’s longest-running knockout football competition.
The FA Challenge Cup was established 150 years ago, with the first matches taking place on 11 November 1871, following a proposal by the then Secretary of the Association, Charles W. Alcock, with a vision to bring hope, opportunity and equality to football.
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To kick off the season-long campaign celebrating the competition’s 150th anniversary, the FA has unveiled a film that features two-time winner Ian Wright and showcases how Alcock’s founding values are just as relevant and important today.
The film, which was produced by sports marketing agency The Space Between, has been released across the FA’s digital channels and brings to life the rich history and traditions of the competition, while highlighting the impact that it continues to provide at all levels of the football pyramid. No other competition offers amateur or semi-professional players a chance to take on the world’s best and provide a financial and emotional lift to clubs and communities in the process.
