South African football legends Doctor Khumalo and Teko Modise feature in PUMA’s new Players’ Lounge collection campaign.
With the campaign, PUMA reaches deep into its storied archive to re-live football’s golden age, as shown during the ‘FUTROGRADE’ show at New York Fashion Week.
Paying homage to iconic ‘60s and ‘70s football style, the Players’ Lounge collection is a range of apparel, footwear, and accessories, inspired by PUMA’s heritage and designed for the next generation.
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Expressive details punctuate the collection’s apparel, including custom embroideries, trims, and engineered knits. Thoughtful tailoring acts to re-imagine PUMA’s iconic T7 tracksuit, which is reimagined with an all-new pattern inspired by PUMA’s Formstrip. The dress code for the Players’ Lounge also includes menswear staples like polo shirts and knitted crewneck sweaters, elevated through carefully considered design. Accessories like caps, scarves and select luggage round out the offerings.
For the footwear component of the collection, there’s a range of styles that span from classic running to basketball.
Dutch football star Memphis Depay is the international face of the PUMA Players’ Lounge collection.
The PUMA Players’ Lounge collection is available from 25 October from PUMA.com, PUMA retail stores, PUMA CPT Select, Braamfontein, Gateway, Menlyn, Al Capone and Archive, with retail prices ranging from R899 to R2799.