Orlando Pirates have officially unveiled their new home and away jerseys for the 2023-24 season.
The Adidas jerseys have been designed by fashion designer Thebe Magugu.
“In step with the zeitgeist, the collaboration marks the latest marriage of performance sportswear and streetwear,” Bucs said. “Globally, the cultural overlap between sport and fashion continues its rise as we see the iconic football jersey used as a creative canvas, moving the wearer seamlessly from the pitch to the streets. The design partnership sees Pirates championing the best of African design talent and showcasing creative innovation from the continent on a global stage.”
HAVE YOU ALSO READ?: Marriott unveils Orlando Pirates-themed Protea hotel rooms
In 2019, Magugu took home the LVMH Prize for Young Designers, marking the first time a designer from the African continent had won the industry prize.
The Orlando Pirates x Thebe Magugu 23/24 range consists of two new designs: a home jersey (black) and an away jersey (pistachio green). Both feature the legendary Orlando Pirates skull and crossbones logo reimagined to incorporate a captivating maze pattern.
“Crafted from 100% recycled materials, the new jersey merges sustainability with cutting-edge innovation including moisture-wicking AEROREADY and Climalite’s apparel technology. Designed to keep athletes cool and dry, the features effectively manage perspiration distribution and enhance airflow,” said a Pirates statement.
Magugu said the collaboration between sport and fashion design follows a trend.
“Global sport is a phenomenon that will continue to rise,” he said. “It’s fascinating to see other industries align to become a part of it — from music to luxury fashion. My brand is all about exploring and bringing to light unique facets of our history and culture. None has left more of an impact than the legacy of Orlando Pirates, and I am honoured to contribute so significantly to that history.”
Pirates said the “jerseys will be available to purchase from 27 July at 09h00 online at piratesshop.co.za, in the Orlando Pirates Shop, at adidas.co.za/pirates, and in-store at selected Adidas and selected retail outlets.”
