William Hill has launched its new marketing and advertising campaign, ‘Who You Got?’, which will be headed up by Manchester United legend, Eric Cantona.
As its official brand ambassador to the UK bookmaker for the next two years, the Frenchman will be at the forefront of William Hill’s new above the line campaign, as well as its online, digital and social advertising across the UK and Republic of Ireland.
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Creatives featuring Cantona will also be seen at several of William Hill’s flagship out-of-home sites across the UK and Ireland.
William Hill has described the campaign as an attempt to add ‘a new element to the bookmaker’s ‘Brotherhood’ brand position by executing a bolder creative designed to spark football conversations within both betting and non-betting scenarios.’