The Lions Rugby Company has announced that it has concluded a partnership with Kingsley Beverage, solidifying Isorade as the team’s ‘Official Sports Drink’.
It’s a three-year agreement and under this partnership, Kingsley Beverage will be granted exclusive pouring rights for sports drinks within Emirates Airline Park, making Isorade the official sports drink provider for all professional Lions Rugby teams.
“We are delighted to welcome Kingsley Beverage to the Lions family,” said Ellis Park Stadium Managing Director, Pieter Burger. “We are even more encouraged that they recognized the value of aligning with the Lions, embarking on what promises to be a successful journey for both our brands. Hydration is a key component in the world of high-performance sport and to have the Isorade brand sports drink in our corner is a massive coup for our franchise. This collaboration reflects the positive trend of brands increasingly investing in sports sponsorship in South Africa and is poised to be a fruitful journey for both Kingsley Beverage and the Johannesburg-based franchise.”
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Kingsley Beverages is an international company with regional offices in the Dubai (UAE), Johannesburg, Peterborough (UK), and Houston (USA).
Kingsley produces, markets and distributes its own range of beverage brands and products across Africa, North America, the Middle East and Europe.
The company was founded in 2007 with the aim of offering consumers a new choice in premium quality beverages at an affordable price. The company has grown to now offer an extensive range of products, including carbonated soft drinks, fruit juices, energy drinks, sports drinks, ice teas and bottled water, in a range of flavours and package options.
“We are honoured to be the ‘Official Sports Drink Partner’ of the Lions Rugby team,” said Head of Marketing at Kingsley Beverage, Steven Fernandes. “It is with pride that we join in this partnership, and we believe this will be the beginning of a long-lasting journey. Isorade sports drink is proud to be providing Lions rugby players with the performance and hydration they require whilst competing at the highest level of the game.”
