Sport Industry

SuperSport Does Deal with West Indies Cricket

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SuperSport has signed a four-year broadcast rights deal with Cricket West Indies.

It’s CWI’s third new deal in the space of a month.

The deal, which runs through to the end of 2024, will see SuperSport feature exclusive live coverage of all West Indies international home matches and regional tournaments played in the Caribbean on its television and digital platforms.

SuperSport’s coverage starts with the recently-confirmed West Indies vs Sri Lanka series, which commenced on 3 March with three T20 international matches. The agreement also includes the rescheduled visit by South Africa to the Caribbean in June, a tour that had to be rescheduled from July last year due to the Covid-19 pandemic.

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