Sport Industry

Absa RUN YOUR CITY Series and Chery expand partnership in 2024

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Chery South Africa and the Absa RUN YOUR CITY Series have announced a strengthened partnership for 2024.

This announcement coincides with the second anniversary milestone of Chery’s relaunch in South Africa.

“Chery South Africa’s steadfast support over the past two years has played a pivotal role in the success of the Absa RUN YOUR CITY Series,” said Michael Meyer, Managing Director of Stillwater Sports and Series Founder. “Their unwavering commitment to excellence and a shared vision for promoting a healthy and active lifestyle seamlessly align with the essence of the series. We are delighted to announce the renewal of this successful partnership for 2024. With their continued support, we are dedicated to enhancing the athlete experience across all five Absa RUN YOUR CITY Series events in the upcoming year. While we won’t divulge all the details just yet, participants can anticipate a host of exciting initiatives, courtesy of Chery South Africa, in the upcoming season.”

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Chery South Africa will continue to serve as the ‘Official Vehicle Partner’ in 2024, further solidifying their commitment to the success and excellence of this prestigious series, which boasts events in Gqeberha, Cape Town, Durban, Tshwane and Johannesburg. 

The partnership aims to enhance participant experiences at each event, introducing exciting elements that prioritize customer and dealer satisfaction.

“In addition to celebrating two prosperous years in South Africa, Chery is thrilled to reflect on the success of our two-year partnership with the Absa RUN YOUR CITY Series,” said Tony Liu, Executive Deputy GM of Chery South Africa. “Our collaboration with the series is a key highlight that has contributed to our brand’s resonance within the active community. This collaboration has not only strengthened our presence in the market, but also emphasized our dedication to promoting wellness and community engagement. We are excited to extend this valued partnership into 2024, as it allows us to continue promoting a healthy and active lifestyle, while showcasing Chery’s commitment to excellence in the automotive industry.”

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