APO Group and SABC Join Forces

APO Group has announced a multi-year agreement with the SABC to provide the public broadcaster with sports content from across the continent.

APO Group is a Pan-African communications consultancy and press release distribution service.

All video footage and soundbites produced or distributed by APO Group and related to sport in Africa, will be made available to SABC free of charge and for unrestricted news use. APO Group will also provide the SABC with access to key stakeholders from sporting organizations in Africa and their associated world governing bodies, for interviews and other media opportunities.

APO Group produces and distributes broadcast-quality content for a variety of international sporting organizations active in Africa, including FIFA, the NBA, the Basketball Africa League, Rugby Africa, Olympique Marseille, and cycling’s Team Qhubeka NextHash.

“Every day, APO Group carries stories that demonstrate the passion and vibrancy of African sport,” said Gary Rathbone, GM of Sport at the SABC. “This partnership will provide us with new broadcast-quality content that brings more diversity to our coverage than ever before. It is a chance to show our audiences what is happening beyond our borders, and that is really exciting.”

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“South African audiences are incredibly knowledgeable and passionate about sport,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard. “They have seen their team reach the pinnacle of world rugby and achieve many other successes at a national level. Now, SABC and APO Group in tandem can bring them the best sporting action the other 53 African countries have to offer.”

Sport Industry Group
Sport Industry Group

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