The Aston Martin Formula 1 team have launched a new talent search, Creator Collective, in collaboration with TikTok.
Through the new initiative, the UK-based team and the social video platform will aim to provide access and mentorship for selected creators.
Aston Martin’s videographers, editors, and content strategists will offer in-house mentorship to successful applicants, who will also receive experiences such as access to the Formula 1 paddock, as well as a tour of the AMR Technology Campus at Silverstone, and a workshop at TikTok’s headquarters.
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The programme will run throughout the 2025 season, with applications open until 13 January.
The agreement between TikTok and Aston Martin dates back to 2021, with both parties hoping to launch the Creator Collective internationally in the future.
“Together with our partner TikTok, we are delighted to launch Creator Collective as the next stage in our shared mission to provide a platform for creators to tell the Formula One story in their own unique and inspiring ways,” said Rob Bloom, Chief Marketing Officer at the Aston Martin Formula 1 team. “The Creator Collective will receive unprecedented access to our team, talent and sport, together with mentorship from some of the very best creatives currently working in Formula One. Through the Creator Collective, we aim to produce insightful, fun and highly engaging content for fans to enjoy worldwide while providing Creators with a springboard to amplify their reach.”
