German football club Bayern Munich have announced a five-year football development and tourism promotion partnership with Rwanda.
The partnership, unveiled during FC Bayern’s first home game of the season, will see the club work specifically with Rwanda’s Ministry of Sports to set up a football academy to strengthen the development of football in the country.
In addition, the club will display ‘Visit Rwanda’ branding on matchday LED boards at the club’s 75,000-seater Allianz Arena and different activities will be organised to promote tourism and investment opportunities in Rwanda.
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“We’re thrilled to partner with FC Bayern to support the development of youth football for boys and girls in Rwanda,” said Aurore Mimosa Munyangaju, Rwanda Minister of Sports. “We look forward to setting up the FC Bayern Academy where their expert coaches will share knowledge of the game with local coaches and players. The potential is there for Rwandans to excel in football and this partnership provides a great platform for Rwanda to strive for excellence in sports.”
Germany already has good relations with Rwanda.
For instance, Rhineland-Palatinate has maintained a partnership with Rwanda for 40 years, whilst the Goethe Institute and Friedrich Ebert Foundation have offices in Kigali. The Federal Ministry for Economic Cooperation and Development is engaging with Rwanda in the fields of climate, energy, internal and external peace, education, and employment, and a “German Desk” in the capital city of Kigali is intended to support investments. Volkswagen and BioNTech are already in the market.
