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Beet It Sport Launches in South Africa

Beet It Sport, the natural nitrate supplement, is now available in South Africa.

Using 100% natural ingredients, Beet It Sport delivers a consistent 400mg dose of dietary nitrate derived solely from concentrated beetroot juice, packed into a pocket-sized 70ml shot.

“Beet It Sport Nitrate 400 Concentrated Beetroot Juice shots are recognised as the ‘gold standard’ natural nitrate product by both researchers and elite athletes around the world,” says Jonathan Cartwright, Beet It Sport UK Specialist. “Our Nitrate 400 shots are the only beetroot juice product on the market to deliver a consistent, adequate dose of dietary nitrate serving – they’re designed to be conveniently consumed in one quick hit, to naturally boost sporting performance. We are delighted to have our Beet It Sport products available in the sport-loving country of South Africa.”

Beet It Sport is used by many elite sports outfits, including professional teams in the English Premier League, international rugby, NFL, NBA, on the UCI World Tour, and in triathlon and rowing.

How Does it Work?

Natural nitrate is converted to nitrite by bacteria on the tongue. As nitrite enters the blood stream it is converted to nitric oxide. Nitric oxide is a vasodilator (it opens/dilates blood vessels) responsible for boosting blood flow which increases oxygen supply to the working muscle, thereby enhancing endurance performance. 

Product Information

Beet It Sport Nitrate 400 Concentrated Beetroot Shot

Ingredients: Concentrated beetroot juice (98%), lemon juice (2%); made from concentrates.

Usage Guidelines: Consume 1 or 2 shots one to three hours before training and up to six days before competition or race day.

Retail Price:

  • 70ml x 3pack / R145.00
  • 70ml x 6 pack / R275.00
  • 70ml x 15 pack / R645.00

Availability in South Africa:

  1. Purchase online
  2. Purchase instore: Specialized Bike Store Tygerberg: 86 Edward Rd, Bo Oakdale, Cape Town
Sport Industry Group
Sport Industry Group

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