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Boschendal Secures Official Wine Status for Lions Tour

Boschendal has been named as the official wine partner of the upcoming British and Irish Lions tour of South Africa.

“Besides the intense traditional rivalry and the fact that we only see the Lions here every 12 years, this year’s tour is a historic one as the hurdles posed by the Covid-19 crisis had to be overcome to make it a reality,” says Tim Hutchinson, Executive Chairman of wine company DGB. “Thus, it is a huge privilege that one of DGB’s premium wine brands, Boschendal, was chosen as the official wine partner to this piece of sporting history, which promises to be one of the most closely contested series in the annals of Springbok-Lions rivalry.”

Besides the limited-release Boschendal wine selections made especially for the Lions tour, Boschendal will also provide the wine for official engagements and other social events outside the Covid-19-free bubble in which the respective teams will function.

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“As the world knows, the past 15 months have been immensely challenging to the South African wine industry,” says Hutchinson. “The international interest in the tour by the British and Irish Lions will ensure that through DGB and Boschendal, the presence of our country’s wines is communicated around the globe, elevating the profile of Brand South Africa.”

As a part of being official wine for the upcoming Lions tour, Boschendal has produced two limited-release commemorative wines. This is a magnum bottle (1,5l) Shiraz 2019 and a 750ml red blend of Cabernet Sauvignon and Merlot from the 2017 vintage.

Sport Industry Group
Sport Industry Group

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