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British & Irish Lions Partner with PT SportSuite

PT SportSuite has been chosen by The British & Irish Lions to provide media services for next year’s tour of South Africa.

The partnership will establish a cloud media ecosystem that transforms the way the Lions collect, manage, and share their digital media, while enabling the collection of media content from players and supporters.

By transforming the Lions’ digital media workflow, unlocking the power of their digital media archive, and providing video OTT distribution to the tour mobile app and web platform, supporters will enjoy more sporting content than ever before.

PT SportSuite will work with existing partners to ensure collaboration between all stakeholders, by providing an official media portal that gives sponsors real-time access to exclusive Lions media.

Further, supporters will be given an opportunity to make their own mark on the team’s history by making their own Lions media submissions via a series of fan content challenges.

“It’s a great honour for our team to be working with the British & Irish Lions – one of the world’s great sporting brands – and their partners,” said PT SportSuite CEO Rich Cheary. “The epic ’97 Lions tour of South Africa is still indelibly printed in my sporting memory, so for PT SportSuite to be bringing our digital ecosystem to bear is very exciting for our sports-mad team.”

“The digital archive is a fantastic addition and allows us to be more efficient in terms of storage of key digital assets,” said British & Irish Lions Director of Digital, Media & Communication Shane Whelan. “In addition, we have already seen the benefit of the video platform in terms of our new look website and recently-launched app.”

Dylan Rogers
Dylan Rogers

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