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British Lions Announce Partnership with TikTok

The British & Irish Lions have announced TikTok as the ‘Official Creator Platform’ for the tour to South Africa.

As part of the new partnership, the video-sharing social networking platform will be hosting a series of ‘LIVEs’ with both the Lions and South Africa to take supporters behind-the-scenes.

The official creator platform will provide the inside look at life on tour – from pre and post-match takeovers to interviews with the players and an exclusive look at the team’s training sessions.

One of these LIVEs will be ‘Cooking for Performance’ with team chef Andre Moore, who will provide a tour of the kitchen and provide insight into what he cooks for the players. Moore will also reveal how he plans ahead to source ingredients for Warren Gatland’s men and even show how he makes his favourite healthy, protein-based snacks.

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Fans can also expect a ‘Hosted Team Environment Tour’ on 4 August at 12h00 (SA time), which will provide a look at the team’s recovery pools, outside space, nutrition table and games room.

Follow the official TikTok account for the British & Irish Lions – @lionsofficial.

New to TikTok? Simply download the app for free via the Apple App Store, Google Play or Amazon.

Sport Industry Group
Sport Industry Group

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