sim race 1_edited.jpgcropped on the Hunt for Pro Sim Racer – the South African automotive online platform – has launcheD its search for the country’s hottest virtual car (Sim) racer to become a paid affiliate of the brand.

“The increase in popularity of shows such as Drive to Survive has resulted in an explosion of petrolhead passions. And with our background of always finding new and exciting ways to extend the brand, we want to be involved in uncovering more of SA’s e-racing superstars that are evolving racing as we know it”, says Ross McIlroy, Co-Founder of

The sport of Sim Racing in South Africa is in its relative infancy, but is growing, thanks to the likes of professional esports organisation ATK, which in 2019 created the ATK Pro Series featuring online sim races running in conjunction with real-life intercontinental GT Races around the world. Recognised by the SRO Motorsport Group and endorsed and affiliated with the premier motorsport event of the year, the Kyalami 9 Hour, as well as Motorsport South Africa, the ATK Pro Series attracted sponsorship from Mercedes-Benz South Africa in 2021. 

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Founder of ATK, Warren Barkhuizen, feels this is a great time for South African brands like to get involved in this rapidly growing online sport. 

“When we initially had a plan for starting a dedicated Sim Racer platform in South Africa, we certainly didn’t envision the quality of talent that has risen so quickly to the top of our sport. We have young local racers already competing on the world stage, and with looking to put a further spotlight on the talent out there, the standard of competition is only going to improve further,” he says.

How to apply is looking for someone that gives their all in pursuit of the chequered flag, while also being a dedicated car person who can seamlessly fit in with their brand culture. To be eligible for selection, Sim Racing stars need to follow a simple profile build via the platform.

MatchKit is an online sporting profile builder allowing athletes in all sports to package all their online sporting attributes, from social media credentials to the best of their recent content created.

By clicking on the Cars Sim Racer sponsored link, they start the process. Applicants will need to link their Facebook/Instagram accounts first, then populate their profiles and publish. Once done with that, they then share their unique MatchKit URL on social media with #CarsSimRacerSearch to stand a chance to be chosen.

A final three will be chosen by the team, with the winner being announced on 6 June via the Instagram account. 

Sport Industry Group
Sport Industry Group

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