South African lite beer Castle Lite has joined Rugby World Cup Sevens 2022 as an ‘Official Global Partner’.
That’s for the tournament that will take place in Cape Town in September.
Castle Lite plans to leverage the event that brings together the world’s best rugby sevens teams in the world to create unique experiences for fans both before and after the tournament, which takes place from 9-11 September.
Colleen Duvenage, Castle Lite Brand Director, said: “This is such an exciting time for Castle Lite. As the brand that puts consumer enjoyment front and centre, there is no better sport to bring some serious fun to South Africa. We can’t wait for all the fun the World Cup Sevens has to offer and make it a once-in-a-lifetime experience for everyone! The partnership is a match made in heaven, as Castle Lite, the biggest premium ‘Lite’ beer brand on the continent, joins forces with one of the most lauded and fun sports brands in the world. The synergy between the two brands is uncanny and we look forward to making history and really celebrating the ‘Liteness’ of the World Cup Sevens event and our extra refreshing beer.”
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World Rugby Chief Executive Alan Gilpin said: “Rugby World Cup Sevens is all set to be a celebration of the very best rugby sevens teams and players from across the globe. We are delighted to be welcoming Castle Lite to the festival atmosphere, and together we look forward to creating memories for fans that will last a lifetime.”
Castle Lite joins fellow ‘Global Partners’ DHL, Tudor and FNB as part of strong line-up of commercial support for the event, which will be the climax to a busy year for the Olympic sport.