The Toyota Cheetahs have unveiled a new jersey for the upcoming EPCR Challenge Cup 2024/25 season.
According to a statement, the jersey design “pays homage to the team’s storied history while embracing a bold new era of Cheetahs rugby.”
Renowned for their distinctive orange and white striped jerseys, the Cheetahs will continue this classic look as their primary kit, paired with black shorts and red socks. The team will debut a predominantly white and orange striped jersey as an alternative kit, offering a fresh take on their traditional colours.
This year’s jersey design reflects the Cheetahs’ legacy, inspired by the team’s past, including iconic moments like the 1997 Currie Cup Final against Western Province at Newlands.
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With Macron, Director of Rugby of the Cheetahs, Frans Steyn played a pivotal role in the creative process, working closely with the Cheetah’s marketing team. Together, they revisited the heritage of legends such as Helgard Müller, Rassie Erasmus, Dougie Heymans, Brendan Venter, Werner Swanepoel, Willie Meyer, Jannie de Beer, Andre Venter and Os du Randt to create a look that resonated with both nostalgia and innovation.
“From the moment we started conceptualising this design, we wanted to capture what makes the Toyota Cheetahs unique,” said Tiaan Joubert, Business Unit Manager, Macron. “This jersey represents not only the past glory but the bright future of this young, dynamic group of players. It symbolises pride for every fan, from Bloemfontein to the far reaches of Europe.”
The Cheetahs’ EPCR Challenge Cup campaign kicks off on 8 December, with a ‘home’ match against USAP at the NRCA Stadium in Amsterdam. A week later, the team travels to Wales to face Cardiff on 14 December, at Cardiff Arms Park. After the festive season, the Toyota Cheetahs return to Amsterdam to host Zebre Parma on 12 January, before concluding the pool stage against Lyon in France on 19 January.
There will be further announcements on the Cheetahs Rugby social media pages regarding when and where the jersey will be available.
