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Comrades Renews Partnerships with Beverage Sponsors

The Comrades Marathon Association has announced the renewal of its partnerships with three beverage sponsors.

The three sponsors are local bottled water company, THIRSTI Water, Netherlands-based Swinkels Family Brewers, and the Coca Cola Company.

THIRSTI will feature as the exclusive ‘Hydration Partner’ to the Comrades Marathon for another three years, supplying athletes with Thirsti Water and its Isofit+ sports drinks at refreshment stations all along the 90-kilometre Comrades route.

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Runners can also expect to enjoy Bavaria 0.0% Beer at selected refreshment stations during the second half of the race. Sponsored by Swinkels Family Brewers, Bavaria 0.0% is a non-alcoholic pilsner with an authentic and unmistakable beer flavour, brewed with the best ingredients and natural mineral water from Bavaria’s own spring.

Coca-Cola beverages will continue to be served at every refreshment station with the regular Coke, Fanta, Crème Soda and other flavours available to all athletes.

“As a proudly South African and KZN event, the Comrades Marathon Association is immensely proud to re-sign THIRSTI Water, Swinkels Family Brewers and Coca-Cola as our respective hydration, beer and soft drink partners,” said CMA Chairperson, Mqondisi Ngcobo. “It is reassuring to know that by partnering with companies that share our values, not only will our runners enjoy the benefits of a wide range of beverages to hydrate them, but will ultimately benefit our own local economy and communities.”

Sport Industry Group
Sport Industry Group

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