Cricket South Africa and fast food brand KFC have announced an extension of their T20 partnership.
KFC has been the title sponsor of the KFC T20 Internationals since 2012. In addition, the brand has been a supporter of the KFC Mini-Cricket programme, which is South Africa’s largest sports grassroots sports development initiative. It is through this programme that many young girls and boys are first introduced to the game.
“KFC continues to be CSA’s valued partner,” said CSA Chief Executive Officer Pholetsi Moseki. “We both share in the commitment to grow cricket from the ground up. We have together, over the years, ensured that cricket is introduced in communities and scale in growth. This has assured a continuous pipeline of talent that we can today boast of. It is through this partnership that we can realise our quest to take cricket to the furthest corners of this country. We thank KFC for its continued support and look forward to success in the journey ahead.”
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KFC Africa Chief Marketing Officer Grant Macpherson explained the importance of continuing their partnership with cricket and building on what the brand has done for more than a decade already.
“The T20 format continues to be one of the most exciting formats of cricket globally, which delivers on great action and is an opportunity to build immersive experiences for fans. It is a privilege for us to be part of a sport that continues to grow and bring our diverse nation together. The renewal for us means more than just being a title sponsor, it means being able to continue engaging with fans and the communities we operate in, in a meaningful way. As we plan for the seasons ahead, we hope to continue building even more exciting fan-centric campaigns that allow fans to be immersed in the game, whether at home or in the stadium.”
