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Cricket South Africa Parts Ways with New Balance

New Balance and Cricket South Africa have announced that their commercial partnership will come to an end this week.  

That’s ahead of the announcement of a new apparel supplier for the men’s and women’s national cricket teams.

“New Balance have been a committed partner to CSA for six years,” said CSA Acting Chief Executive Pholetsi Moseki, “and we have enjoyed a very happy and fruitful relationship during this period. Their support has gone right down to grassroots level. I am very happy to announce that they will continue to be involved in cricket through their annual equipment distribution to young cricketers from disadvantaged backgrounds. It is a case of farewell rather than goodbye.” 

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“After consultations with CSA and reviewing current business and strategic imperatives, we, together with CSA, have made the decision to draw our commercial relationship to a close,” said Craig Bowen, Country Manager, New Balance South Africa. “New Balance is proud of our contribution to the game during our tenure and hope that our involvement has left a legacy which will continue to support CSA’s vision to make cricket a national sport of winners. With this in mind and as an acknowledgement of the good relationship we have built with CSA, we remain available to support the transition to the new supplier until March 2022. New Balance will also continue our yearly equipment distribution (together with CSA) to young cricketers from disadvantaged backgrounds.”

Sport Industry Group
Sport Industry Group

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