Cricket South Africa has announced that ARY Digital Network has been awarded the exclusive Pakistan broadcasting rights for all matches in South Africa through to 2027.
All international fixtures hosted by CSA, will be broadcast on ARY’s premier sports channel, A Sports.
A Sports will deliver comprehensive coverage of CSA’s cricket events, including live broadcasts, expert analysis and exclusive behind-the-scenes content, providing Pakistani cricket fans with access to South Africa’s cricket content.
Pakistan is one of South African cricket’s biggest markets and is currently ranked fourth on the list of countries streaming its content, accounting for 9,1% of total global viewership.
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“We are delighted to welcome ARY Digital Network and A Sports to our growing network of broadcast partners,” said Pholetsi Moseki, CEO of Cricket South Africa. “This agreement allows for matches hosted in South Africa to be broadcast exclusively to Pakistani audiences, allowing fans to experience our cricket events with the best possible coverage.”
“We are excited to secure this partnership with Cricket South Africa and offer their cricket events exclusively to viewers in Pakistan through A Sports,” said Salman Iqbal, Founder & CEO of ARY Digital Network. “This long-term agreement allows us to bring the thrill of South Africa’s cricket matches directly to Pakistani fans, enhancing our commitment to delivering world-class sports programming.”
The broadcasting arrangement on A Sports will commence immediately, with all CSA matches scheduled through to 2027 being broadcast live.
The deal, brokered by IMG, follows CSA’s recently announced agreement with Foxtel Group to broadcast the Proteas Men and Women’s international matches on Foxtel and Kayo Sports in Australia. IMG has worked with CSA for the past 30 years and manages the federation’s international media rights.
