International logistics player DHL Express has been unveiled as one of the official global partners for the Castle Lager Lions Series 2021.
The agreement sees DHL partner with both the British & Irish Lions and the Springboks as the teams’ Official Logistics Partner for the forthcoming tour, providing logistical expertise and support during the series, which consists of eight matches across six cities.
DHL’s logo will also appear on the backs of the Lions, Springboks and invitational teams’ jerseys, and it will support both teams’ supporters through delivering merchandise and match tickets. The deal will also see DHL delivering the ball onto the field for the start of every tour match through its ‘Match Ball Delivery’ mascots, alongside premium pitch, stadia and kit branding rights.
Mike Parra, CEO Americas & Global Head of Sponsorships at DHL Express, said: “Both the Lions and the Springboks are iconic teams, and we are looking forward to working with them leading up to and during the tour. This partnership reinforces the shared values of both teams in an authentic way. By providing logistics solutions as well as appearing on the back of each team’s jersey we are very much ‘The Team Behind The Teams’ – both on the pitch and off.”