UK whisky The Famous Grouse has joined the roster of official sponsors for the British & Irish Lions’ tour of South Africa next year.

The announcement, which was jointly made by SA Rugby and the British & Irish Lions, builds on more than 30 years of the well-known whisky brand’s involvement with rugby.

The Famous Grouse will be the ‘Official Whisky’ of the British & Irish Lions and SA Rugby for the Castle Lager Lions Series in 2021, and supporters will be able to get involved in the latest conversations and celebrate ‘The Spirit of Rugby’ with @TheFamousGrouseRugby on Twitter.

Apart from having access to players from both squads and revealing stories of team spirit and camaraderie, The Famous Grouse will also host activations at each tour match and in key fan zones, as well as allow fans opportunities to watch a Lions’ training session and enjoy a matchday behind-the-scenes tour.