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First Ascent Signs Up as Apparel Partner of THIRSTI AfricanX

First Ascent has been unveiled as the apparel partner of the THIRSTI AfricanX trail run.

The three-day stage trail run takes place on the grounds of the Houw Hoek Hotel in Bot River, in the Overberg region in the Western Cape from 26-28 March.

“We are excited to welcome SA’s leading specialist outdoor gear and apparel manufacturer as our apparel partner,” says Michael Meyer, Managing Director of Stillwater Sports, the organisers of AfricanX. “The THIRSTI AfricanX trail run attracts a serious runner that requires world-class equipment. Synonymous with world-class design and quality, every item of First Ascent gear is made by outdoor specialists for real people who do real outdoor pursuits – in other words, the AfricanX runner.”

“First Ascent is excited to be joining forces with the THIRSTI AfricanX as the apparel partner, a partnership which we feel is a great match,” says Riaan Oosthuizen, General Manager of First Ascent. “With the foundation of First Ascent firmly set in the outdoors, the THIRSTI AfricanX certainly provides a great platform for us as a brand to ensure that the event experience for each participant and their supporters is enhanced through trusted, technical outdoor apparel and equipment. This partnership also presents us with the opportunity to get closer to and build relationships with our audience, which is very important to us.”

For additional information, visit, contact Stillwater Sports on 082 991 0045, or email

Sport Industry Group
Sport Industry Group

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