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Imperial Wanderers Partners with What3words

The Imperial Wanderers Stadium has partnered with what3words location technology to help guide people to a precise event and venue location in an easily and accurate manner, come event day.

What3words is an easy way to identify precise locations. It has taken the globe and divided it into a grid of three-metre squares and assigned each square a unique combination of three random words: a ‘what3words’ address.

The free what3words app is available for iOS and Android, and via the online map, enabling people to find, share and navigate to what3words addresses in 50 languages, to date.

“The technology will make it easier for our fans not only to find the stadium and relevant entrance gate, but to also navigate around the facility itself,” says Lions Cricket Head of Marketing, Commercial and Communications, Wanele Mngomezulu. “The technology is already deployed at Wembley Stadium, The O2, and at the Emirates Stadium, home of Arsenal FC. There is always a whole host of stadium activities come event day at Imperial Wanderers Stadium, so it’s great to help fans where we can – it will help them work out where to park, but then also to find the bars, food venues and activities within the stadium.”

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“No one likes running around the outside of a busy stadium trying to find the correct entrance in time for a match,” says Chris Sheldrick, Co-Founder and CEO of what3words. “It’s exciting to see Imperial Wanderers Stadium embracing technology like ours to help improve the match day experience for ticket holders.”

Look out for what3words on LinkedIn, Twitter and Facebook: @what3words.

Sport Industry Group
Sport Industry Group

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