Kaizer Chiefs and Toyota South Africa Motors (TSAM) have extended their sponsorship agreement into a new event – the Toyota Cup.
It’s a new annual pre-season cup competition hosted by Chiefs and this year it’ll see Amakhosi take on Tanzania’s most successful football team, Young Africans Sporting Club.
The Toyota Cup is set to take place for the next three years and the inaugural edition will be played at the Toyota Stadium in Bloemfontein on Sunday 28 July at 15h00.
Ahead of the clash, football fans in the City of Roses will have the opportunity to go down memory lane with a curtain-raiser match between Kaizer Chiefs and Bloemfontein Celtic legends at 12h30.
“The launch of this unique cup signifies our commitment to our customers, who we know have a strong passion for sport,” said Leon Theron, Senior Vice-President of Sales and Marketing at TSAM. “The innovative nature of this property further emphasises our commitment to engaging with our customers in South Africa and various parts of the continent. Working closely with our partners Kaizer Chiefs and Young Africans, we look forward to a memorable 2024 Toyota Cup.”
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“We are excited to be launching this ground-breaking initiative through our partnership with Toyota,” said Kaizer Chiefs’ Marketing and Commercial Director, Jessica Motaung. “The Kaizer Chiefs brand has been successfully built on the club’s rich history of its contribution to not only South African football, but the ever-growing brand of football on the continent. In Yanga, our club has found brand synergies that align to our objective of enhancing the African football brand, and through the Toyota Cup, we look forward to collectively working together in achieving this.”
Young Africans Sports Club and Chiefs have an existing relationship, which began last year when the Tanzanians invited Chiefs to participate in their exhibition friendly match called ‘Wiki Ya Mwananchi’.
Further to that, Young Africans President, Hersi Ally Said, and Motaung serve as President and Vice-President of CAF’s African Club Association.
Tickets for the Toyota Cup are available at TicketPro.
