Sport Industry

Kia announces partnership with Two Oceans Marathon

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Kia has announced that it has concluded a partnership agreement with the Totalsports Two Oceans Marathon.

Kia will be the ‘Official Vehicle Sponsor’ of the ultra-marathon, which takes place in Cape Town, and will supply a fleet of vehicles to provide transport to key suppliers and office staff.

“Kia is more than just a car brand; we are a ‘movement that inspires’, meaning that we are continuously moving to evoke change and inspire people to do more,” said Gary Scott, CEO of Kia South Africa. “This is why it’s so fitting that Kia is the Official Vehicle Sponsor for the 2023 Two Oceans Marathon, an ultra-marathon for people that are continuously on the move and aspiring to grow mentally and physically. These athletes live through experiences that push them to continuously discover their abilities through what many consider as ‘the world’s most beautiful marathon’.”

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The practical and efficient Kia Pegas will provide race staff and organisers the space and efficiency to move quickly and reliably along the route and its various operational bases, while the tough and versatile Kia K2700 Workshorse will be doing all the heavy lifting. Kia’s flagship Sportage GT-Line S will be this year’s lead vehicle, guiding the elite athletes to the finish line.

“As a globally iconic race, we are pleased to be aligning with leading car brand, Kia,” said William Swartbooi, Two Oceans Marathon Chairperson. “Their brand ethos, ‘movement that inspires’, is both a brilliant mindset and vehicle fit for the Two Oceans Marathon. We look forward to an excellent long-term partnership that delivers mutual value and warmly welcome them to our sponsorship fold”.

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