Siya Kolisi and Cheslin Kolbe have signed an exclusive agreement as South African ambassadors for Pernod Ricard South Africa, which handles premium spirits brands including Jameson, Absolut, Chivas Regal, Ballantine’s and Beefeater.
Despite Kolisi not drinking alcohol, the Springbok/Stormers captain said he was proud to be partnering with Pernod Ricard, “alongside my brother Cheslin, whose commitment to making positive change in South Africa couldn’t be stronger. As a collective, we share very similar values – caring for our people, family and fellow South Africans”.
“I am thrilled to partner with a brand like Pernod Ricard who are aligned with my ambition to contribute positively to our most vulnerable communities in South Africa,” said Kolbe. “I’m excited to see the positive differences we can make together.”
“We are excited to be partnering with Siya Kolisi and Cheslin Kolbe, not only because Pernod Ricard has a longstanding association with the game of rugby, but because they represent the spirit, trust and commitment which is the foundation of our business,” said Paul-Robert Bouhier, CEO of Pernod Ricard Sub-Saharan Africa.
Pernod Ricard South Africa will be launching a major integrated campaign to support the local economy over the festive season.