Springbok captain Siya Kolisi has become the first South African to be the lead voice in a global adidas campaign.
In doing so, he joins the likes of David Beckham and Lionel Messi in being some of the biggest names to lead campaigns for the brand.
The advert itself looks closely at the freedom in sport and the opportunities that arise through it.
The campaign is called ‘Ready for Sport: The Anthem’, with a campaign film that “reflects on recent sporting history to celebrate the true magnitude of what it brings to the world. With a bold opening line exclaiming sport might not be the answer, the film goes on to explore how it can bring communities together, as we see a montage of raw emotion, dedication and exhilaration through leading global athletes,” according to an adidas statement.