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LaLiga Appoints T+W as Media and PR Agency

LaLiga has appointed T+W as its media and public relations agency in Southern Africa.

“We are excited to welcome T+W to the LaLiga team. For us this is a great opportunity to  work with one of Africa’s leading content and storytelling agencies and we are looking forward to driving more growth for the LaLiga brand on the African continent,” said Marcos Pelegrin, LaLiga Southern Africa Managing Director.

T+W has built a strong reputation in the South African content space, working for clients such as SuperSport, SA Rugby and Laureus International. It was also the production team behind the Chasing the Sun’ docu-series that told the story of the Springboks’ 2019 World Cup victory in Japan.

“LaLiga is the most passionate, heartfelt league in the world and showcasing the raw emotion of the Spanish league – and telling its fantastic stories – is a perfect fit for us fanatical sports nuts at T+W. We look forward to the journey with LaLiga,” said T+W CEO Gareth Whittaker.

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Jermaine Craig, former Media Manager of the 2010 FIFA World Cup Organising Committee South Africa, will lead T+W’s strategic and media relations team on the LaLiga account, with Donna Harvey as account director.

“We are football fans first and foremost and look forward to working with Southern African media to ensure their relationship with LaLiga continues to strengthen. We are also excited about showcasing LaLiga’s fantastic football development and marketing work with its partners in Southern Africa,” said Craig.

Sport Industry Group
Sport Industry Group

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