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LaLiga Extends Agreement with Hollywoodbets

LaLiga has announced a two-fold partnership agreement with South African sports betting provider, Hollywoodbets.

The two partners will extend their existing agreement covering the South African market and will initiate a new partnership in Mozambique.

In terms of the agreement, Hollywoodbets will continue to enjoy sponsorship rights at LaLiga matches that are broadcast in South Africa and will receive a quota of the tickets to use in its marketing campaigns.

“Mozambique is home to millions of potential LaLiga fans and the newly-signed agreement with Hollywoodbets marks the first step in our shared journey to success in this vibrant new African market,” said Edmundo Endje, LaLiga Global Network Delegate to Mozambique.

LaLiga and Hollywoodbets have teamed up to create several events to bring the latest Spanish football action to fans in South Africa, despite the limitations of lockdown. These include:

●            Watch parties for both the Madrid Derby and El Clásico

●            The Ekasi Commentary private Zoom party

●            The #LaLigaComesHome initiative

“South Africa is a very important market for LaLiga, while Mozambique represents an exciting opportunity to bring the best in Spanish football to a new audience,” said Marcos Pelegrin, LaLiga Southern Africa Managing Director. “We are excited to be renewing, expanding, and deepening our partnership with Hollywoodbets through 2022.”

Dylan Rogers
Dylan Rogers

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