The South African office of the Spanish Premier League has opened an exhibition store in Fourways Mall in Johannesburg.
That’s with LaLiga claiming that South African TV audiences having grown 210% since last season.
LaLiga held an activation event at Fourways Mall to launch the pop-up store, with LaLiga South Africa Managing Director Marcos Pelegrin on hand for the ribbon cutting.
“Football is more than just the game for LaLiga – it’s about our fans,” said Pelegrin. “Engaging with our fans with events like these reminds us of the real love for the sport that comes from the people cheering from behind their television screens. Seeing the passion from our South African fans never ceases to amaze me.”
The LaLiga is now open at Fourways Mall and will be hosting fans until the 30th of June.