Lions Cricket have concluded a couple of new commercial deals, prior to the start of the new domestic season in South Africa.
Firstly, the franchise announced a partnership with electrical distributor and manufacturer brand, ACDC Express. The two parties announcing that together they are looking to enhance the stadium experience at DP World Wanderers Stadium.
“We are extremely proud and thankful for the backing of electrical giant ACDC Express,” said Lions Cricket CEO Jono Leaf-Wright. “Aligned in vision to lead in our respective fields, we know that this partnership will empower our brand and the people behind it to achieve so much more. ACDC Express are a business determined to maintain top spot in all that they do, so the decision to partner made sense as Lions Cricket strives to break new ground and beat our best beyond the game. We share the same values of respect, integrity, customer focus and having fun in all that we do – and on that note we warmly welcome ACDC Express to our family and look forward to walking this journey with them.”
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Lions Cricket have also concluded a new partnership with New Spirit Technology. The sponsorship agreement will see the connectivity and operations of the Lions Cricket eco-system being well supported by Newspirit Technology and The Interfoto Group.
“We have sat down as a team and are fully aligned on not only our values, but on the social impact we intend to make within the stadium, the sport and the community in which we serve,” said Leaf-Wright.
The Interfoto Group company prides itself on its efficiency, with New Spirit Technology Managing Executive Johan Klein saying it was a privilege and honor for the company to walk alongside the Lions Cricket ‘Pride’.
“Lions Cricket is a family with inspiring possibilities where dreams are realized and talent is nurtured,” he said. “Together, through cricket, we will create a more sustainable future for everyone in the City of Gold – The economic and financial pulse of South Africa. From grassroot levels and up we will encourage all cultures and diversity in this partnership for a better and more sustainable future for all.”
